Black Friday · Wed 25 Nov, 7am
The herd moves first.
Join the list for 48 hours of early access.
Up to 33% off: 20% off one item, 25% off two, 33% off three or more.
Black Friday · Herd early access
Herd early access is live.
Up to 33% off, 48 hours before everyone else. 20% off one item, 25% off two, 33% off three or more.
Black Friday · Fri 27 to Mon 30 Nov
Black Friday is live.
Up to 33% off. 20% off one item, 25% off two, 33% off three or more. Ends Monday 23:59.
Turn doubt into strength
Heavyweight for winter
Boxy fleece hoodies for cold mornings and late sessions.
Most popular
Best sellers
Boxy Oversized Hoodie
Hoodies
£69.99
Boxy Oversized T-Shirt
T-Shirts
£45.99
Contrast Piped Panel T-Shirt
T-Shirts
£50.99
Contrast-Stitched Boxy Fleece Zip Hoodie
Hoodies
£85.00
The Herd
Every order moves you up
Every £1 is 1 XP. Four levels, real rewards, and your level never expires. Past orders already count.
- Calf 0 XP
- Yearling 100 XP
- Bull 300 XP
- Gaur 750 XP
Recently viewed
Pick up where you left off
What we stand for
Calm by nature, force by choice.
The gaur is the largest wild cattle on earth and almost nobody knows its name. Quiet, and carrying immense power.
Quiet power over loud noise
The work speaks for itself. We do not shout about it.
Discipline as identity
Turning up is the whole thing, and it compounds session by session.
Truth over motivation
Plain words about training that works, and kit that lasts.
Stand with the underestimated
Built for the lifter nobody counted, and who kept going anyway.
Become the Gaur. Join the herd.
Be first to hear about new drops and restocks. Nothing else.